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Radio Advertising

Radio should be part of your multimedia campaign.

Top-of-mind awareness provides a key opportunity for you to attract consumers who are ready to buy or those who are beginning to search for options. Radio remains one of the most effective and cost-efficient means for you to position your business or create brand awareness.

Undeniable reach

Radio is everywhere. Your current and future customers are listening to radio at home, in their cars and while they work. Whether they’re listening for music, personalities or information, radio’s ability to reach 93% of the U.S. population every week is unmatched by any other media entity.

One-to-one targeting

A creatively designed commercial becomes a personal invitation to every listener to visit your business, make a phone call, or check out your website. Even though radio is often referred to as a mass medium your message remains unique to each individual who hears it.

First-class programming

South Central Media proudly owns and operates some of the most highly rated and well-respected radio
stations in the Mid South. As part of our marketing services we’ll help you craft a radio campaign that can
foster market-wide brand awareness or entice consumers to take action. We take pride in being the best at what we do: starting the relationship between our listeners and our advertisers.

What Our Clients Are Saying...

"Our initial impressions, clicks, and events were interesting to watch - all of sales starts out as a number game. I was confident in our ability to convert, but we have quickly learned to be aggressive from the contact/even to our work with the potential client and it has turned out so far to be profitable. It will be up to us to convert at a high rate and then determine if more impressions leads to the same ratio of dollars in a linear fashion, but hopefully soon we'll be able to experiment with that. For now, as long as the program stays in the black, I consider it one of the best advertising changes I've ever made."

Dr. Joe Klemczewski
PhD
The Diet Doc